Our Team
MARKETING BY DESIGN
Kristi Simmons
(OWNER, EXECUTIVE ACCOUNT DIRECTOR)
KRISTI SIMMONS graduated from Boise State University in 1978 with a degree in advertising design. Post graduate studies include marketing, illustration and photography. Prior to starting MARKETING BY DESIGN in 1986 Kristi worked at:
- KTVB, Channel 7 television production script/continuity assistant
- Freelanced with various film production companies from the western United States and Canada
- Idaho Statesman advertising graphic designer
- Idaho Public Television marketing graphic designer
While MARKETING BY DESIGN has reached the 30-year mark, the clients we work with date back to 1978, starting out as freelance accounts. As a leader in the advertising community, Kristi served as a board member and Vice-President of the Boise Advertising Federation from 1994 to 1997 and as President from 1998 to 1999.
1999 to 2000 Ex-Officio Director, The Idaho Advertising Federation.
Tawnie
BARKETING & EXERCISE DIRECTOR/OFFICE DOG
TAWNIE loves walks and greeting clients at the office!
SIMMONS & ASSOCIATES
Roger Simmons
OWNER OF SIMMONS & ASSOCIATES
(A Division of Marketing by Design)
ROGER SIMMONS graduated from San Diego State University in 1972 with a degree in Journalism.
He spent 15 years in television news including three as a producer-anchor at KCRL TV in Reno and 11 as a reporter for KTVB in Boise.
In 1987, Roger became the Western Idaho Fair Manager. He handled the advertising as an in-house agency, including creative concepts, coordinating and supervising production of all television, radio and print media. In six years he took the Fair from near bankruptcy to financial stability.
Roger was elected to his first term on the Ada County Commission in 1992. He served 10 years on the commission during which time he devised a plan to build a $45 million courthouse through a public-private partnership without using any tax dollars. The project was funded with court fees, selling off existing county-owned properties and consolidating services into the new building and from ground-leasing excess property to a commercial developer.
In 2003 Roger became the Executive Director of the Idaho State Lottery. In four years sales increased 50% and the dividend went up 84%. During Roger’s tenure the Lottery enjoyed record sales every year.
In 2007 Roger started SIMMONS & ASSOCIATES, a consulting, public relations and lobbying division of Marketing by Design.
EXTENDED NETWORK
IN ADVERTISING IT IS SAID THAT WHO YOU KNOW IS AS IMPORTANT AS WHAT YOU KNOW.
WHAT we know is very extensive. Marketing By Design has the experience and skill set to provide most services in-house.
WHO we know is of equal importance. Over the decades we have established valued working relationships with printers, videographers, media representatives and a vast variety of specialized services.